Concepts and working files for an annual sales event for ITV staff.
The brief called for a blend of Coachella, Venice Beach and full moon party, to be held at a UK location with a mix of outdoor and indoor activities. The logo combined positivity and an outdoor spirit, while the set design evoked a day-into-night atmosphere and adopted the famous Venice Beach lifeguard station as inspiration for the evening DJ booth.
Worked on under contract at events agency Smart Live, my role covered initial mood boards, presentation visuals and the pitch document, through to working drawings.
